Handmade eco diffusers

MINERAL Organic Crafts® is a registered brand that handcrafts ecological air fresheners, 100% biodegradable and "infinitely" refillable with the same perfume. The base of the pieces is high-quality and refined ceramic powder (or ceramic plaster), to which a floral essence, mineral pigments, preserved natural flowers, and recycled and recyclable packaging are added. The final touch is given by the love the team dedicates to each piece produced at the certified Artisan Production Unit, located in Santa Maria da Feira, Portugal.

EXCLUSIVE Collection

EXCLUSIVE Collection

Unique, larger pieces that, in addition to scenting the environment, also serve...

EXCLUSIVE Collection

More than an air freshener, a concept...

Through an innovative approach in the scented plaster air freshener segment, MINERAL Organic Crafts has been developing products of recognised quality and design since May 2020, with a clear focus on the strategic use of the best raw materials available on the European market for this segment, complemented by detailed communication and conscious, sustainable choices, which are transversal to the products and their packaging.

The concept that Cláudia Gomes (certified artisan) launched in 2020 - and which the brand has been refining over the last 5 years - has already earned her several national awards, proving that the brand was a pioneer in developing a structured business concept and a brand with international recognition in the "scented plaster" product, such as: Innovation in Sustainability Award by APCC in Feb-2022 / ECOSTARTUP Award in July-2022 - Innovation in sustainability / Mobis Award - SUSTAINABILITY Category Sep-2022. The brand also has international recognition, having already exhibited its creations at some of the world's leading interior design fairs such as Maison&Objet - Paris, Tortona Design Week - Milan, IDF and Homeing - Portugal and AMBIENTE - Frankfurt.

With a network of more than 70 official representatives spread across the country and exporting to some of the main international markets, MINERAL holds a unique position in this segment, being a brand specialising in the production of solid mineral-based air fresheners, with a modern and minimalist approach and a considerable supply capacity, taking into account the constraints imposed by the nature of the artisanal process.

"Delve into the essence"

This is the slogan chosen by the brand because it believes it will take you on a journey through the olfactory notes of the aromatic essence it uses to perfume its air fresheners (created by the world's greatest perfumers and certified by IFRA - The International Fragrance Association), but, above all, because it promotes a "dive" of pure contemplation into the art and creativity associated with handmade work full of soul. A dive into the deepest SELF of each person...

  • Handcrafted signature

    MINERAL Organic Crafts® pieces are handmade, with the entire production process carried out by the brand. At Maison MINERAL, raw material is transformed into delicate decorative pieces that also serve as air fresheners. The main ingredient is a love for art and an appreciation for subtle details.

  • Sustainability

    MINERAL Organic Crafts® products feature a minimalist design and are developed using organic and environmentally friendly raw materials. All packaging and anti-breakage systems used are biodegradable and made from recycled and recyclable paper. The production process follows and implements good environmental and labour practices.

  • Quality

    We use excellent raw materials and consciously choose each supplier, based on their position regarding labour ethics, regulations, and sustainability. We insist on a signature of quality and originality, which is reflected in the consistency and durability of the product.

Perfect keepsakes for unforgettable events

View all

We create olfactory memories

We prioritize the most primitive human sense - smell - and develop sensory marketing projects for different purposes (from private events to corporate initiatives), in addition to gifts for all types of festive occasions, when there is a need to pamper someone with an object full of symbolism. MINERAL Organic Crafts pieces can be integrated in different ways into the daily lives of their owners, such as in wardrobes or drawers, bathrooms, entrance halls, living rooms or bedrooms, kitchens, inside bags, purses, lockers, cabinets or even in cars, perfuming them and keeping humidity levels lower, as they are natural dehumidifiers. They are also moth-proof, keeping away insects that usually damage fabrics.

Did you know that MINERAL's pieces...

  • Do they always have the same scent?

    MINERAL has an exclusive olfactory signature, full of olfactory notes that our brain recognizes as pleasant, as they automatically remind us of the smell of a bath and fresh laundry. Based on white flowers, MINERAL's essence belongs to the "floral floral" olfactory family and consists of olfactory notes that are pleasant for its purpose as an air freshener, but also as a tool for relaxation and decompression.

    The fragrance used is characterized by its intensity and durability, but being a fresh floral, it surprises with its lightness, winning over even the most sensitive and discerning noses. Customers commonly say that our perfume smells "clean and fresh".

  • Can they be infinitely perfumed?

    Due to their ability to absorb and retain essence, MINERAL pieces can be continuously refreshed with the same scent. You can use your air freshener for life, as its capacity for absorbing and releasing scent is inexhaustible.

    MINERAL products are thus doubly sustainable, not only due to their formulation but also because they offer infinite reusability and a truly long lifespan. Consider this: how many air fresheners on the market do you know that are reusable for many years and are plastic-free? Use your ceramic piece carefully, and it will last for many, many years!

  • Are they natural dehumidifiers?

    If you have a wardrobe, drawer or compartment that needs a permanent dehumidifier, you've found the perfect solution! The porous texture of MINERAL Organic Crafts air fresheners gives them an excellent moisture absorption capacity. On the other hand, they simultaneously release a clean scent, acting not only to control mould, but also to maintain a pleasant aroma.

    Having the air fresheners in your wardrobe and drawers also prevents moth infestations, keeping your clothes intact and fragrant, even if you go some time without wearing them. This also avoids unnecessary washing and reduces water consumption.

  • And also...

    - Each air freshener is handcrafted, on a small scale, avoiding resource waste;
    - Attention to detail and quality is present throughout the production process;
    - The finish given to each piece provides a meticulous final touch;
    - "Fragrance application" is done manually, piece by piece, ensuring full coverage and excellent fragrance diffusion power for effective space aromatization.

    - They promote energetic cleansing of environments, as their chemical formulation is the same as the famous Selenite crystal, known for its cleansing and energizing properties.

    - They have small imperfections, making each piece unique, full of soul, and irreplaceable.

Achievements, presences and challenges...

1 3

Available colors

  • Pastel Colors Palette

    This is our standard and most consensual colour palette. Soft and delicate tones.

  • Candy Colors Palette

    Candy colours are known for their fun, fresh and even somewhat childlike personality.