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"Delve into the essence"
This is the slogan chosen by the brand because it believes it will take you on a journey through the olfactory notes of the aromatic essence it uses to perfume its air fresheners (created by the world's greatest perfumers and certified by IFRA - The International Fragrance Association), but, above all, because it promotes a "dive" of pure contemplation into the art and creativity associated with handmade work full of soul. A dive into the deepest SELF of each person...
Handcrafted signature
MINERAL Organic Crafts® pieces are handmade, with the entire production process carried out by the brand. At Maison MINERAL, raw materials are transformed into delicate decorative pieces that also act as air fresheners. The main ingredients are a love for art and an appreciation for subtle details.
Sustainability
MINERAL Organic Crafts® products feature a minimalist design and are developed with organic and environmentally friendly raw materials. All packaging and anti-breakage systems used are biodegradable and made from recycled and recyclable paper. The production process follows and implements good environmental and labor practices.
Quality
We use excellent raw materials and consciously choose each supplier, based on their position regarding labour ethics, regulations, and sustainability. We insist on a signature of quality and originality, which is reflected in the consistency and durability of the product.
Each piece is handmade, with love for art and attention to detail.
100% biodegradable and infinitely refillable, doubly sustainable.
Did you know that MINERAL's pieces...
Do they always have the same scent?
MINERAL has an exclusive olfactory signature, full of olfactory notes that our brain recognizes as pleasant, as they automatically remind us of the smell of a bath and fresh laundry. Based on white flowers, MINERAL's essence belongs to the "floral floral" olfactory family and consists of olfactory notes that are pleasant for its purpose as an air freshener, but also as a tool for relaxation and decompression.
The fragrance used is characterized by its intensity and durability, but being a fresh floral, it surprises with its lightness, winning over even the most sensitive and discerning noses. Customers commonly say that our perfume smells "clean and fresh".
Can they be infinitely perfumed?
Due to their ability to absorb and retain essence, MINERAL pieces can be continuously recharged with the same fragrance. You can use your air freshener for life, as its capacity to absorb and release scent is inexhaustible.
MINERAL products are therefore doubly sustainable, not only due to their formulation, but also due to the endless reusability they offer, with a truly long lifespan. Consider: how many air fresheners on the market do you know that are reusable for several years and without associated plastic? Use your piece with care, as it is ceramic, and it will last for many, many years!
Are they natural dehumidifiers?
If you have a wardrobe, drawer or compartment that needs a permanent dehumidifier, you've found the perfect solution! The porous texture of MINERAL Organic Crafts air fresheners gives them an excellent moisture absorption capacity. On the other hand, they simultaneously release a clean scent, acting not only to control mould, but also to maintain a pleasant aroma.
Having the air fresheners in your wardrobe and drawers also prevents moth infestations, keeping your clothes intact and fragrant, even if you go some time without wearing them. This also avoids unnecessary washing and reduces water consumption.
And also...
- Each air freshener is handcrafted, on a small scale, avoiding resource waste;
- Attention to detail and quality is present throughout the entire production process;
- The finishing given to each piece ensures a meticulous final product;
- The "perfuming" is done manually, piece by piece, ensuring total coverage and excellent fragrance diffusion power for effective space aromatization.
- They promote the energetic cleansing of environments, as their chemical formulation is the same as the famous Selenite crystal, known for its cleansing and energizing properties.
- They have small imperfections, making each piece unique, full of soul, and irreplaceable.
Customer testimonials
The opinion of those who already know our products is our best marketing!
