Founded in 2020 by Cláudia Gomes, a certified artisan, MINERAL Organic Crafts was born from the desire to be a pioneer by developing a business concept structured around scented plaster air fresheners, a union of innovation, design, and sustainability.

Our Production

Each piece is handmade in our certified Artisan Production Unit in Santa Maria da Feira.

Premium Raw Materials

Ceramic plaster, mineral pigments, and IFRA-certified essences.

Doubly Sustainable

100% biodegradable and infinitely refillable.

Our Signature Scent

Floral, fresh, reminiscent of clean laundry, our characteristic "freshly laundered" scent.

In Portugal and worldwide

Over 70 representatives in Portugal and a presence at international fairs.

We create olfactory memories

We prioritize the most primitive human sense - smell - and develop sensory marketing projects for different purposes (from private events to corporate initiatives), in addition to gifts for all types of festive occasions where there is a need to pamper someone with an object full of symbolism. MINERAL Organic Crafts pieces can be integrated in different ways into the daily life of their owners, such as in wardrobes or drawers, bathrooms, entrance halls, living rooms or bedrooms, kitchens, inside suitcases, bags, lockers, cabinets or even in cars, perfuming them and maintaining lower humidity levels, as they are natural dehumidifiers. They are also moth repellent, keeping away insects that usually damage fabrics.

Awards and Recognition

February 2022

Sustainability Innovation Award

Awarded by APCC.

July 2022

ECOSTARTUP Award

Innovation in Sustainability Category.

September 2022

Mobis Award

Sustainability Category.

June 2025

ItechStyle Award

Best Accessory, Button Covers.

JANUARY 2025

Official recognition by the European Commission

Enterprise Europe Network

March 2026

Women 3.0 Award

Businesswoman of the Year

2025 and 2026

3-Minute Pitch E-Catalogue

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Achievements, presences and challenges...

SIX years overcoming obstacles and conquering the world!

SIX years overcoming obstacles and conquering the world!

MINERAL celebrated six years in May 2026, and May 13th will forever be etched in the team's memory. This year, we opted for a team-building activity and spent the day celebrating the brand's achievements, which include overcoming barriers, navigating obstacles, and scoring points year after year. You can watch the video of this day here: https://youtube.com/shorts/tbVkxeXDQ08?feature=share

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MINERAL Organic Crafts wins ItechStyle Award - Best Accessory

MINERAL Organic Crafts wins ItechStyle Award - Best Accessory

MINERAL Organic Crafts Button Covers were named Best Accessory by the ItechStyle 2025 Powered by CITEVE jury. The award was revealed and presented at the event's gala, where the brand had the honor of sharing the stage with other renowned brands, mostly linked to the "made in Portugal" textile industry. The Covers won for their originality, versatility, and ecological footprint, surprising the judges and guests...

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MINERAL Organic Crafts at AMBIENTE - Frankfurt

MINERAL Organic Crafts at AMBIENTE - Frankfurt

In collaboration with EQC Ceramics, we exhibited our products at the world's largest consumer goods fair for the second consecutive year. At this important event, we unveiled the latest collaboration between the brands MINERAL Organic Crafts and EQC Ceramics, which is based on a line of reed diffusers that integrate a porcelain or stoneware cup with an overlaid flower on top, through which the aroma...

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APCC Testimony

Cláudia Gomes on the Mind Compass Podcast