MINERAL Organic Crafts wins MOBIS trophy - SUSTAINABILITY Category
On September 29, 2023, the Mobis Gala took place, promoted by Mobiliário em Notícia magazine. This event brings together some of the main Portuguese interior decoration and furniture brands, awarding many of them with recognition for the work they do. The defined categories are several and aim to praise the journey of these brands for how they stand out from the competition, for their innovative nature, for the quality of their products, for their consistency in the market, for the investment made and, also, for the brands' environmental awareness.
MINERAL Organic Crafts won the SUSTAINABILITY category, which honors us and makes us proud, as it validates all the effort we have been making to create a much more sustainable product than existing alternatives in the same segment (home & car fragrance) since its base is mineral, it is handcrafted on a small scale and without production surpluses, it is 100% biodegradable and is "infinitely" refillable. In addition, our product is more universal in terms of functionality, as it can be placed in any area or space, not limiting the options of use, which does not make it "obsolete" if a solution adapted to this or that space/context is needed.
We thank everyone who has believed in MINERAL since its foundation in May 2020, and everyone who has helped us get here. A special thank you to the organization of the Mobis Award for all the care and attention.
I leave you with the speech I gave when I went on stage to receive my trophy:
"According to the dictionary, to innovate means 'to introduce novelties or changes', that is, unlike an invention, an innovation presupposes that we can have a creative and more disruptive vision of something that already exists. This was the commitment I made to myself and to the community I began to build around MINERAL Organic Crafts in May 2020: to provide the market with a more ecological alternative to traditional diffusers, through a brand specialized in mineral-based solid air fresheners, full of soul, detail, and awareness. Since I did the first experiments with the mass that shapes my pieces, I felt that, somehow, I was creating something very special and that, one day, what was still a micro-project could become a life mission and a brand recognized worldwide. The journey has been mostly full of flowers, although thorns are also part of it. Even so, I like to see challenges as life lessons and opportunities for improvement, both in our professional performance and in our personal evolution. To all those who accompany me without abandoning me, above all to Paulo Santos, my husband and companion at all times in this adventure; to my daughter Pilar - who is only 4 months older than MINERAL -; to my mother, who transmitted to me a sensitivity for art; to my in-laws, unconditional support, and to all our family in general, to our team, fundamental for the growth of this project; to all our friends; and, finally, to the main motivators and responsible for the success of the brand: our loyal customers, whether they are the end customer or the reseller network... a deep gratitude for all the support.
For me, success is having light around me, it's having people who value and like what I do, who make me smile especially on the gloomiest days, it's having health, harmony, and love surrounding us so that we can have the energy to continue to be our best version, constantly evolving and improving. Success is being here today, with the honor of your presence, celebrating the gift of life and designing a more sustainable future, even if our contribution may only be a drop in an ocean. Apropos of that, I really like the French proverb that says: "it is drop by drop that the vase overflows"! Thank you for your kindness today and congratulations to the organization of this fabulous event.🙌🏻