Artisanal production of ecological mineral-based air fresheners
MINERAL Organic Crafts is a registered brand specialising in the artisanal production of ecological, mineral-based air fresheners which, in addition to being 100% biodegradable, are refillable for life. More than a functional item that perfumes and dehumidifies any space it is in through the principle of passive diffusion, a MINERAL air freshener is also a decorative item handmade by certified artisan Cláudia Gomes and her team (in an Artisanal Production Unit certified by CEARTE), which embodies Portuguese soul and, for this reason, proudly holds the PORTUGAL SOU EU (I AM PORTUGAL) seal.
In addition to the sustainable component of its products, MINERAL Organic Crafts is a member of "1% for the Planet", annually donating 1% of all its global sales to this organisation, which manages and certifies donations in this area.
Our air freshener is ecological - which has already allowed us to win three national awards in the area of sustainability innovation - because it is:
1 - Handmade, meaning it has much lower energy costs than industrial production;
2- Produced on a small scale, to order, with no excess stock or "dead stock";
3 - Composed essentially of organic, mineral-based raw materials, extracted from nature with environmental ethics and respecting European standards. All components we use in our production are produced in Europe and comply with strict safety and labour ethics standards;
4 - It is a passive air freshener, healthier because diffusion is not done invasively in the air, and it is 100% biodegradable (rapid biodegradability), as is all the packaging used for its conditioning/transport;
5 - It is reusable, meaning it is not disposable, and retains its ability to hold and release scent for its entire life;
6 - It is multifunctional, meaning the same item performs several functions simultaneously (such as being a decorative piece and an air freshener/dehumidifier, or being a promotional marketing tool and an air freshener/dehumidifier), which helps to avoid excessive consumption and accumulation of goods.
We also have the "Circular Collection", where we developed a methodology for integrating waste into our ceramics, where the "waste to luxury" principle dictates the collections. The first collection to be launched was with "used" coffee grounds, i.e., with the food waste generated by coffee after consumption, which is integrated into the ceramic, resulting in an air freshener with even faster biodegradability and containing "waste" that would otherwise end up in landfill.
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Photography @myframephotography
Text @mineral_organic.crafts