MINERAL integrates "Retail Incubation Program 2022"
MINERAL Organic Crafts was selected by the APCC jury for its "innovation in sustainability" component in the first edition of the PIR, in February 2022.
99 Portuguese startups were in the running and only 5 (Mineral Organic Crafts, Boreal, Clone by Ana (Nat cosmetics), MyLADS and Totale Pizza) were selected to develop this program, which aims, above all, to facilitate the entry of small brands into shopping centers, by establishing direct contacts with shopping center administrations and more viable financial conditions for those who are still in the start-up phase.
During our tour of the shopping centers in this context, we highlight our presence in the Klépierre group's shopping centers, having been more than once in their three shopping centers - Parque Nascente | Espaço Guimarães | Aqua Portimão. In addition to these centers, we highlight our presence at NorteShopping, from the SONAE Sierra Group, with the longest presence of all, 15 consecutive days.
Our presence in these shopping centers proved to be very productive from a marketing and communication perspective with new customers, having introduced the brand and our "home fragrance" solutions to various audiences, from different geographies. This direct contact with people also allowed us to evolve and present solutions more directed to their tastes and consumption habits.
Watch the video with our testimony here: https://youtu.be/DrBHUaGUWZM
Aqua Portimão
NorteShopping
