COLLAB: TOPÁZIO X MINERAL Organic Crafts
Topázio and MINERAL Organic Crafts have joined forces to elevate the expertise of national artisans to a level of excellence, adding a touch of innovation. This fusion between two brands at very different stages of development – one with 150 years of history and the other approaching its 5th year in the market – resulted in 4 models whose creativity and functionality leave no one indifferent.
The pieces were presented at the PortoJoia 2024 fair, and customer feedback could not have been better. Amidst praise and expressions of absolute surprise, given the disruptive nature of the pieces and the union of two such distinct brands, everyone who passed by the stand expressed their admiration for the final result.
For MINERAL, this was an opportunity for growth, validation, visibility, and recognition of the quality of work that the brand has been developing in the area of professional craftsmanship since 2020. To be able to develop a piece from scratch, in conjunction with Topázio's design, innovation, production, and marketing departments, is not only an immeasurable honor but also a huge source of pride for being up to a technical challenge of this complexity.
Two of the models were a limited edition of 100 units, signed and numbered, while the other two are also signed but not numbered, making them continuous pieces.
Link to the Instagram post with video:
https://www.instagram.com/p/DA8wg6NRKJP/
Link to the PortoJoia summary video on YouTube:
https://youtu.be/Nyd0q7Oec8A