MINERAL in ZERO CITY with Catarina Barreiros

MINERAL Organic Crafts participated in what is already considered the largest sustainability event in the country, CIDADE DO ZERO (City of Zero Waste). The initiative, held at ISA (Portuguese Institute of Agronomy), brought together 140 eco-friendly brands and hosted talks with renowned speakers whose professional careers are intimately linked to themes such as sustainability, recycling, upcycling, and natural resource regeneration.

The MINERAL stand was a great success, releasing the brand's unmistakable aroma and naturally attracting people. In addition to the many customers who visited us and were already familiar with our concept and brand, we had the opportunity to meet many new customers, partners, and friends during these two days of the market. 

Being connected to this event, which we appreciate so much, and in particular to its founder, Catarina Barreiros, is a huge honor and source of pride for MINERAL. It helps us further the message of sustainability and the urgent need to recycle, refuse, reduce, reuse, and rethink our consumption and lifestyle dynamics.

Watch the event summary video here: https://youtu.be/Dp_LRfIXEhg